PLANETLESS
E-commerce / Sustainability
01 The Challenge
Build an authentic, value-driven community around sustainability under the Planetless brand - not just to grow an audience, but to foster awareness, spark conversation, and inspire everyday action. The goal was position Planetless sustainable product e-shop as a trusted voice in sustainability and engage people who care.
02 Our Approach
We built a content-led community on Instagram and Facebook, rooted in optimism, education, and shared values. Through original series like Positive Planet News and Sustainability Advocates, we created an informative and uplifting space. This engagement laid the foundation for the successful launch of the Planetless sustainable product store, encouraging conscious purchases.
03 Services
– Community concept & strategy
– Series development (e.g. Positive Planet News, Sustainability Advocates)
– Engagement strategy & community interaction
04 The Result
– A loyal, values-aligned sustainability community
– High engagement through content, comments, and shares
– Seamless connection between content and conscious consumption via Planetless store