Planetless was inspired by a trip to Tenerife in early 2020.

We made few plans and avoided the tourist spots. The tranquillity of the place lulled us into a deep sense of contentment. We took time to soak in the ocean and the green of our surroundings, and we soon began to think, move and breathe along with the rhythm of nature.

After 2 weeks of swimming, reading, journaling, and eating great food, we embarked on an eco-friendly whale-watching cruise.

Our guide made his living from boat excursions but spent his free time diving Tenerife’s waters to collect trash from the ocean floor. His passion for sustainability was infectious, and his tales of eco-conscious living had us enthralled when he – very suddenly – spotted a sleeping pilot whale in the distance.

Explaining that pilot whales sleep on the water’s surface during the day, he carefully manoeuvred the boat closer to avoid disturbing the whale. During the half hour it took to find the perfect viewing spot, we were entertained by stories about the whales’ habitats and habits.

We also learned of the ongoing conflicts between conversation NGOs and ferry companies. The tight schedules of ferries travelling between Tenerife and La Gomera island mean that skippers don’t bother going around sleeping whales, instead just driving straight over them. At best, the whales are disturbed. At worst, they are hurt and often killed.

Hearing this story, in that setting, inspired deep empathy for the peaceful whale quietly slumbering beside us. It morphed in my mind from a majestic and untouchable giant to a fragile and helpless animal.

Sustainable consumption had already been an important part of my life for years, but sustainability hadn’t factored into my career. However, the drive to help these whales made me realise I wasn’t doing enough. I determined to carve my own space to create a more significant positive impact.

Planetless was born in those last days in Tenerife. There, I began to create a sustainable e-shop to help others introduce sustainable products into their daily routines.

I also envisioned a space to educate about sustainability. Since most climate news uses science to fearmonger, I wanted to share my knowledge in an easy-to-understand and positive way, to inspire people to change, rather than scare them.

After seven months as an educational platform and e-shop, Planetless took on its current form. Inspired by conversations with other Baltic brands, we decided to use our communications expertise and help ethical brands communicate their values and become more visible.

This is the mission that drives us today.

When I returned to Lithuania from Tenerife, my first stop was a tattoo studio. My whale tattoo is a permanent reminder of the promise I’ve made myself and my planet.